IMARC Group’s report titled “Packaged Burgers Market Report by Patty (Veg, Non-Veg), Product (Frozen, Fresh), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032“. The global packaged burgers market size is expected to exhibit a growth rate (CAGR) of 6.08% during 2024-2032.
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Factors Affecting the Growth of the Packaged Burgers Industry:
- Convenience and Time-Saving Attributes:
Consumers, particularly in urban areas, are looking for meal options that fit into their busy lifestyles without compromising on taste or quality. Packaged burgers cater to this need by offering a quick and easy solution that minimizes meal preparation time. This convenience factor is further amplified by advancements in food preservation technology, which are extending shelf lives without sacrificing the sensory attributes of the product. Furthermore, the availability of these products in various retail channels, from supermarkets to online platforms, enhances accessibility, making it an attractive option for consumers seeking both efficiency and flavor in their meal choices.
- Rising Popularity of Ready-to-Eat and Ready-to-Cook Foods:
The consumer shift towards ready-to-eat and ready-to-cook food products is propelling the market growth. This trend is largely influenced by changing dietary habits, the increasing participation of women in the workforce, and the growing segment of the population living in single or two-person households. Packaged burgers, available in various forms from fully cooked to partially prepared, align perfectly with the demand for meal solutions that offer both convenience and flexibility in preparation. Manufacturers are responding to this trend by innovating in product offerings, including the introduction of plant-based and culturally diverse flavors, to cater to a broader range of dietary preferences and culinary tastes.
- Health and Nutritional Advancements:
The evolution of consumer awareness about health and nutrition is supporting the market growth. Moreover, concerns over the nutritional content and quality of convenience foods posed challenges. However, manufacturers are making strides in addressing these issues by reformulating products to include healthier ingredients, such as lean meats, whole grains, and vegetable additives. The introduction of organic and plant-based options is also broadening the appeal of packaged burgers to health-conscious consumers and those following specific dietary regimes like vegetarianism or veganism. These advancements are not only improving the nutritional profile of packaged burgers but also enhancing their appeal by aligning with the growing demand for food that supports a healthy lifestyle without compromising on convenience or taste.
Leading Companies Operating in the Global Packaged Burgers Industry:
- Beyond Meat
- BUBBA foods LLC
- Cremonini S.p.A.
- DR. PRAEGER’S SENSIBLE FOODS
- Impossible Foods Inc.
- J Sainsbury Plc
- Nestlé S.A.
- Paragon Quality Foods
- Premium Brands Holdings Corporation
- The Kellogg Company
- The Kraft Heinz Company
Packaged Burgers Market Report Segmentation:
By Patty:
- Veg
- Non-Veg
Veg represents the largest segment due to the rising consumption of vegan and vegetarian diets among the masses.
By Product:
- Frozen
- Fresh
Frozen exhibits a clear dominance in the market as they have a prolonged shelf life.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Supermarkets and hypermarkets represent the leading segment owing to the increasing availability of high-quality packaged burgers.
Regional Insights:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
Europe’s dominance in the packaged burgers market is attributed to the rising demand for convenient food products among the masses.
Global Packaged Burgers Market Trends:
Innovative packaging solutions extend the shelf life of products, preserve food quality, and improve convenience for the consumer. Active and intelligent packaging technologies, such as vacuum sealing and modified atmosphere packaging, help maintain the freshness and safety of burgers, making them more appealing to consumers concerned about food preservation. Additionally, packaging designs that facilitate easy cooking, such as microwave-friendly materials, enhance the convenience factor of products. The adoption of sustainable and eco-friendly packaging solutions also resonates with the consumer demand for environmentally responsible products. These technological advancements in packaging not only address practical concerns but also contribute to the marketability of packaged burgers by aligning with consumer values and preferences.
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